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Joules – argues turnaround “good progress” and cost control and cash management “focus”… so why the further trading and financial distress?!

By Steve Moore | Monday 7 November 2022

Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.

Pretentiously describing itself as “the premium British lifestyle group”, Joules (JOUL) has issued a “Business Update” commencing that it “has made good progress in defining and delivering its turnaround plan as well as continuing its focus on cost control and cash management” and including “active customers are in growth, and brand health and awareness KPIs, which reflect consumer perception of the brand, have remained strong”. So why are the shares currently further down more than 23% today at 10.5p?

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