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December share price boo-boo at boohoo

A week (and a bit) before Christmas and all is not well. Certainly it is nothing to do with immediate prospects for the FTSE 100 judging by today’s move, nor with the Bank of England which should have already previously raised interest rates in my opinion or even that Britain hit a record 78,000 Covid cases yesterday. Rather it is to do with the online fashion retailer boohoo (BOO), which fortunately I don’t own (but from which I am certain that at least one of my daughters has purchased something this year).

EPIC BOO
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Wake up Boo (hoo), it's a beautiful morning. Not!

It is no surprise that I have never personally purchased anything from boohoo (BOO) but I have certainly followed the stock in close detail. Today’s numbers for the six months to the end of August have their good points and their less good points...but more on why the shares are down over 10% today and over 30% year-to-date later.

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