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Superdry – argues “working with advisors” to build on cost saving “success”. Er, what about the increased underlying loss though?!

By Steve Moore | Monday 29 January 2024


Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


Fashion brand company Superdry (SDRY) has stated that it “notes the recent press speculation” and “confirms it is working with advisors to explore the feasibility of various material cost saving options. Whilst there is no certainty that any of these options are progressed, they aim to build on the success of the cost saving initiatives carried out by the company to date and position the business for long-term success”. The shares have currently responded up towards 17.5p, but the ‘cost saving options’ may “aim” to enable long-term success but are they really likely to?
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