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BREAKING BOMBSHELL EXPOSE: ISA outfit Plum – Is the FCA (for once) awake? Has MoneySuperMarket.com got a clear undeclared conflict of interest?

By Peter Brailey | Thursday 20 March 2025


 


I reached clear questions after reviewing Plum which is a “fintech” business offering both cash and equity investment accounts, included ISA options for both, via its shiney colourful app. To me it appears to me to be aimed at the younger generation. The app offers lots of “lets save together type” options. Its currently top of the MoneySuperMarket cash ISA listings. What’s not to like? Shiney app aimed at the young (is that inexperienced?) and the highest interest rate. Well, I think there is much not to like. Let me explain.
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