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East Imperial – “pleasing top-line growth and a strong start to 2023” trying to fool us or fooling itself?

By Steve Moore | Tuesday 2 May 2023


Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


Describing itself as a “global purveyor of ultra-premium beverages”, mixers company East Imperial (EISB) reckons that it “today announces audited full-year results for the year ended 2022 with pleasing top-line growth and a strong start to 2023 in line with the company's expansion plans”. Hmmm – if so, why a current 1.6p share price in response, more than 27% lower?!
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