Burberry’s next phase is “modern British luxury”. Bad news for any chavs during a recession!
Even though I have held shares in Burberry (BRBY) for a while now, I must admit it is not as if I have many of its trench coats, leather accessories and footwear products in my wardrobes. In fact, I have none at all. Historically that was because I failed to be enough of a chav earlier this century (and stylistically I was naturally a bit more stuck in the C&A 1980s). However, you live and learn as you get a bit older. So, was it good news to hear the new(ish) CEO observe today that his big plan was to focus on being a “modern British luxury” company?
- By Chris Bailey
- 2022-11-17 11:44:18