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The comedy continues at Virgin Wines

By Chris Bailey | Tuesday 14 March 2023


Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


Assuming you ignore a tiramisu for dessert every few months, it has been over thirty years since I last had any alcohol. Even when I was eighteen it did not really excite me, as back then all that interested me was economics and cycling…and not too much has changed since. Therefore, when Virgin Wines (VINO) says on its website that “more than 90% of our wines by volume are exclusive”, it does very little for me. A couple of years ago, during the deep COVID-19 excitement about internet home delivery, I observed that the then 200-250p share price of the recently-listed company did nothing for me and, with today’s share price just below 45p, it was very wise to call the shares a clear avoid back in 2021. I see today’s H1 2023 results start with the observation of a “strong performance from flagship WineBank scheme despite tough trading conditions”, though the harsh reality is that matters are terrible.

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