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Superdry – interims argue that the “brand has real momentum”. Er, does it?!

By Steve Moore | Friday 27 January 2023


Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


Previously writing on branded clothing, accessories and footwear company Superdry (SDRY), a year ago with the shares down to around 230p I questioned its argued “clear signs of brand and financial recovery” and continued to avoid – considering you’d really have to be a firm believer in returned CEO Julian Dunkerton’s recovery plans to buy at that juncture. With the shares having last closed at 149.2p, what of now results for the company’s half-year ended 29th October 2022 and trading since?

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