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For me to figure out Dunelm…I am really going to have to visit one of its stores

By Chris Bailey | Wednesday 14 September 2022


Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


Plenty has happened in markets and the broader business economy over the five months since I last wrote about Dunelm (DNLM), “the UK’s #1 homewares retailer, with a growing presence in the furniture market” HERE. Maybe I have better things to do, but I still have failed to visit one of its 175 “mainly out of town, with many offerings made-to-measure blind, curtain, shutter and accessories fitting service, and cafes” stores across the land. I guess that was wise as the shares are now down c.45% year-to-date (albeit still remaining a few percent above the early April 2020 COVID-19 low). How has trading been recently?

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