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WPP is Arsenal

By Chris Bailey | Friday 2 March 2018

Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.

Back in August I wondered if advertising behemoth WPP's (WPP) name stood for 'What Profit Progression'. Well I got that bit correct judging by yesterday's results which were truly shabby with like-for-like full year revenue declines, a pulling back of medium-term growth hopes and rather desultory profit progression. No wonder the shares were down 8%, apparently their worst day this century. That hardly reflects the zip of the 'Mad Men' view of the advertising industry, more the drudgery of a new world where the big corporations are probing and prodding more their advertising spend.

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