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Purplebricks - what does Google tell us? It is not something that makes me any less bearish

Published 25 January 2018, 01:36

I'm not entirely sold on the validity of Google Trends data, not least because the top result when you enter the search term "Purplebricks" is generally not the Purplebricks (PURP) website.  In fact, the Purplebricks website is generally quite a long way down the list.  That's just because other companies are paying up for the search term, perhaps attempting to leverage the company's highly successful (and controversial) TV advertising campaign. However, I pulled together a few of the trends, by geography, over time in the hope it might show something, and I think these graphs should raise a few concerns for the bulls.

Purplebricks – purple faces at Woodford

Published 25 November 2018, 01:21

ShareProphets has been very wary of AIM-listed Purplebricks (PURP) ever since its IPO at the end of 2015. The business model looks questionable, given the state of the UK and global housing markets, and there has been plenty of controversy over its business practices of suppressing criticism. Add to that the persistent offloading of stock by insiders and one really wonders how well this disruptor will perform. But Neil Woodford has been buying like the shares are going out of fashion…which they are!

A double whammy for Purplebricks as two sinners repenteth: the writing is on the wall

Published 5 April 2019, 01:53

Two high profile sinners repenteth and the writing is now very firmly on the wall for Purplebricks (PURP) as it starts a year when it will almost certainly run out of money. The sinners: broker Berenberg and Britains's most conceited fund manager Neil Woodford.

Purplebricks being investigated for misleading Aussie customers (again!)

Published 1 May 2018, 06:28

The UK regulators seem loathe to take action but having been fined last month for misleading customers in Australia it seems that Purplebricks (PURP) is in the soup once again down under. Why don't UK authorities take action too asks Chris Wood in his cracking UK Investor Show video out today HERE. Meanwhile the AFR reports:

Purplebricks & Neil Woodford– good to see a man of conviction

Published 23 October 2018, 09:36

I noted the other day that Neil Woodford seems to have been on a bit of a selling spree, having dumped shares in our Big Short BCA Marketplace (BCA) and more recently in Hostelworld (HSW), Forterra (FORT), Horizon Discovery (HZD) and Homeserve (HSV). But I see that the great man has been topping up his holding in Purplebricks (PURP).

Purplebricks priced for perfection; Sell at 431p

Published 19 August 2017, 02:26

I wrote about the red flags at Purplebricks (PURP) two weeks ago and promised to return to the subject but was distracted by the Telit (TCM) fiasco last week - on that matter I must urge anyone interested to listen to Tom Winnifrith's bearcast yesterday. I challenge anyone to listen and NOT to wnat to go short. But back to Purplebricks.

Purplebricks - that race to the bottom: meet Doorsteps.co.uk & flog your house for £99

Published 16 October 2017, 04:44

Will Purplebricks (PURP) ever generate real profits from its UK Business? No. I have noted before that its business model is flawed and one reason is the race to the bottom on pricing. Meet the UK's 18th largest estate agent, Doorsteps.co.uk, and flog your house for just £99.

Told y’all Purplebricks – another lack of profits warning and the dreaded words “strategic review”

Published 17 February 2023, 11:38

Oh dear. Oh dear. The words “strategic review” are always bad news. What they mean is “we are screwed will anybody buy us.” But let’s start with a lack of profits warning from Purplebricks (PURP) and, as ever, it is what it does not say that should worry the muppets who still own the shares.

Purplebricks – the only reason the shares have not completely crashed is it is hard to borrow stock

Published 5 July 2018, 16:29

If Neil Woodford wants to make a few friends, as I sense right now he has none at all, he should put his stock in Purplebricks (PURP) up for borrow. Then at least the bears would like him. Because right now there is almost no borrow and the cost of shorting this company is c25% per annum which is a real deterrent. If there was some borrow these shares would halve at once after today’s shockingly bad results.

BREAKING: Purplebricks faces a company-destroying tax bombshell following employment tribunal defeat - industry source

Published 2 October 2020, 10:09

An industry source says that Purplebricks (PURP) has lost but is appealing an employment tribunal from one of its former Local Property Experts (LPEs), the implication of which is a tax bill that could wipe out the majority of its, already rapidly dwindling, cash balance.

Purplebricks...and another thing

Published 20 September 2017, 02:56

An eagle eyed reader flags up another matter relating to Neil "nomates" Woodford's next disaster, that is to say Purplebricks (PURP) which, in light of the latest shocking revelations today, is a zero in waiting as I explained HERE.

Purplebricks – just how bad is trading? Will investors get anything at all back? Lecram walks.

Published 1 June 2023, 09:14

Oh dear, Oh dear. More bad news from Purplebricks (PURP). It is enough to turn a man to drink and raises the very real spectre of shareholders not getting 0.65p in Q1 2024 but getting nothing at all. But I wonder if there may be one big winner from this disaster.

The ShareProphets share tips of the year 2019 – No 6 is from infamous bear raider Lucian Miers

Published 27 December 2018, 01:03

Between Christmas Day and January 2nd we shall be publishing more than 20 share tips of the year – buys and sells. Sixth up is one from the bard of the Boleyn, Lucian Miers.

Oh dear, Neil Woodford. Purplebricks – is the writing on the wall for a fundraise, as you desperately try to sell?

Published 8 June 2019, 09:06

AIM-listed POS Purplebricks (PURP) has just announced the appointment of Citigroup Global Markets as joint corporate broker to act alongside existing broker Peel Hunt. If that is not a sign that a fundraise is coming, I don’t know what is.

Purplebricks shares have tanked - what is going on? A cue for Neil Woodford to top up?

Published 21 March 2018, 01:45

In days gone by Britain's most conceited fund manager Neil Woodford would have noted how shares in Purplebricks (PURP) have slumped from 440p to c300p in just over three weeks and because Nomates always knows better than the market he would have topped up his holdings. But cash is a tad tight for Neil so he has not done so yet. Maybe he will indeed extend his fund's overdraft and catch another knife? But why are the shares tanking. I suggest you ask RICS.

BREAKING: Concha shows the race to the bottom that will destroy Purplebricks

Published 4 October 2017, 03:37

This website has never been a great supporter of Concha (CHA) but the Chris Akers vehicle has today announced an investment which shows you that Purplebricks (PURP) is heading for oblivion. Its "disruptive" business model is going to get disrupted and here is one reason why. 

Purplebricks: lack of profits warning, founder “is resigned”, Oz to be shut, US in a mess

Published 7 May 2019, 15:22

Well what’s not to like about the latest pot-pouri of bad news from Purplebricks (PURP)? I start with the basic premis that a company that screws both staff and customers will, in the end, come a cropper and – Purplebricks is such a company.  Only an arrogant buffoon such as Neil Woodford could fail to recognise that. So let’s start with the management change.

SHOCKER: Corporate Failures and Censures - the red flags at Purplebricks you ignore at your peril

Published 14 September 2017, 01:18

Neil Woodford, Paul Scott and the man who compares himself to Warren Buffett, Roger Lawson, have no doubt done full due diligence on the manangement at Purplebricks (PURP), notably its founders, the Bruce brothers. Or maybe not...

Purplebricks America - is this not a tad misleading?

Published 20 October 2017, 06:59

To be fair, just a month and six days after launching in the USA Purplebricks (PURP) appears to be gaining some traction. Already it lists 1,460 apartments for sale in Los Angeles so folks are at least using it. Perhaps they like the claims made on the website Purplebricks.com?

Purplebricks…timber! Ouzo tonight for a vindicated permabear

Published 4 November 2021, 15:51

When I read Purplebricks (PURP) CEO Vic Darvey prattling on about a solid platform to achieve longer term targets my mind immediately switches to thoughts of Cheryl Cole. I feel that I too offer an increasingly solid platform (boom boom) and I have my targets too. Whatever … today Vic served up a ghastly profits warning and shares in Purplebricks (PURP) are in freefall. You cannot say that this site has not warned you all often enough. So what’s the story morning glory?

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