Purplebricks - what does Google tell us? It is not something that makes me any less bearish
By Tom Winnifrith | Thursday 25 January 2018
Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.
I'm not entirely sold on the validity of Google Trends data, not least because the top result when you enter the search term "Purplebricks" is generally not the Purplebricks (PURP) website. In fact, the Purplebricks website is generally quite a long way down the list. That's just because other companies are paying up for the search term, perhaps attempting to leverage the company's highly successful (and controversial) TV advertising campaign. However, I pulled together a few of the trends, by geography, over time in the hope it might show something, and I think these graphs should raise a few concerns for the bulls.