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Superdry – argues agreement “a fantastic opportunity to expand its global reach”, but just how “challenging” is the consumer landscape for it?!

By Steve Moore | Wednesday 22 March 2023

Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.

Branded clothing, accessories and footwear company Superdry (SDRY) “is pleased to announce that it has signed an IP Transfer Agreement with Cowell Fashion Company Ltd… for the sale of Superdry’s intellectual property assets in certain countries within the Asia Pacific region, for an upfront fee of $50 million USD, payable in cash”. With Superdry’s market cap below £90 million prior to this announcement, is it good news?
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