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Cake Box – “Full Year Trading Update”, why the profit and its comparatives that dare not speak their names?

By Steve Moore | Monday 8 April 2024


Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


Describing itself as the “UK's largest retailer of fresh cream celebration cakes”, Cake Box Holdings (CBOX) has issued a trading update headlined “Strong growth across the business resulting in full year profits slightly ahead of market expectations”. How impressive is the performance from a, currently just over 2% higher in response, 164.5p share price?
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