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As undoubtedly many of you know, a saga is ‘a long story of heroic achievement, especially a medieval prose narrative in Old Norse or Old Icelandic’. Meanwhile in the UK financial world, in my opinion there is an ongoing saga at Saga plc (SAGA), a company which may describe itself as “a British company focused on serving the needs of those aged 50 and over” and hence sound very relevant, but which has had even a peer shocking 95% share price fall over the last five years. So why has its first half numbers today pulled the stock down over 15% this morning to what looks like a new share price low?

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Whilst you might think that I’m mad to even be looking at the travel sector at the current time, I believe that often the fear of what might happen outweighs the actual reality, and often things don’t turn out as badly as people thought they might – the commodities sector during the first half of 2020 being a good example!

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Any regular reader of this website may have noticed that I have become fairly bullish on the travel sector recently, although mixed with a degree of caution as well as there are still plenty of risks for these businesses.

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Last month I wrote about the insurance and travel name Saga (SAGA) and its announced money raising, with money being tapped from the new non-executive chair (at a premium!) as well as existing shareholders and the market. At the link, I called it 'ten out of ten for commitment' and on Friday we had the results of the money raising...

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