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Hostmore – argues “elevating our positioning”, but how effective is it going to be against current headwinds?

UK hospitality business comprising cocktail-led bar and restaurant brand '63rd+1st', fast casual dining brand 'Fridays and Go' and American-themed 'Fridays', Hostmore (MORE) has announced “a major new marketing campaign for its Fridays brand”, emphasising “in an environment where consumers are putting more thought into where they spend their money, we recognise the importance of elevating our positioning”. Really?

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Hostmore – “in line with the expectations” set out in May, so what does that mean?

American-themed casual dining brand 'Fridays', cocktail-led bar and restaurant brand '63rd+1st' and fast casual dining brand 'Fridays and Go' company Hostmore (MORE) has issued a half-year trading update emphasising “guidance for the full year remains unchanged, with LFL revenues for the period since 23 May 2022 in line with the expectations set out in the trading update issued on 26 May”. So what of a share price of 35p, comparing to more than 40p in May?

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