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Naked Wines – what happens if a run on the bank occurs?

By Tom Winnifrith | Tuesday 6 September 2022

Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.

Based on its published financial results Naked Wines (WINE) appears to be a low margin business generating £2,873,000 of profit before tax on revenue of £350,263,000 a margin of under 1%.  In the annual report Naked repeatedly stresses that this is because it effectively heavily discounts its offering to recruit new customers and Angels to fund its business model. Existing customers are anticipated to become profitable over time. Cheryl Cole is anticipated to head up to Wrexham for you know what.

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