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I warned explicitly about ProCook BEFORE its IPO Last November; now, a dire warning as shares collapse

By Tom Winnifrith | Friday 10 June 2022


Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


The big institutions all barreled in to ProCook (PROC), since they knew better than Old Tom Winnifrith, despite his explicit warnings why this would end in tears. So, too, did Primary Bid, which was a keen supporter - as was our own Malcolm Stacey. What was he thinking?  But, just seven months after the IPO comes a disastrous profits warning, and the shares have collapsed.  While Malcolm drowns his sorrows with an extra pint of Old Mother' Green's organic ale, it is ouzo time at the Welsh Hovel. But do the founding O’Neill family, who flogged tens of millions worth of shares to dumb IIs, really care?

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