UK 09:31 Saturday, 17 October 2026
Breaking news and expert analysis on fast-moving AIM and LSE listed shares
The acrimonious bust-up of Julie “Lingerie on Expenses” Meyer and her former business partner Rene Eichenberger has resulted not only in the good Dr Eichenberger spilling the beans but in Julie being forced out of the shadow directorships. We have already seen this at Lattun Holdings which she does not actually own but who cares about the actual law? Now: welcome to Drive Software.
I covered this company first HERE as Meyer’s Viva Capital bought it and she described it as “Tesla meets Fitbit” and then HERE in a detailed bearcast explaining why accounts for the year to March 31 2020 were all accounting smoke and mirrors and why the firm was insolvent. When the current year’s numbers come out, I expect them to be even worse and in the real world this company should be wound up PDQ as it is clearly trading while insolvent.
So how has Julie’s hand been forced by the bust-up with Eichenberger? For reasons which are, I am sure, entirely unrelated to the ongoing FCA enquiry into many matters surrounding the demise of Ariadne Capital, Lingerie on Expenses has been reluctant to be a director of a UK company. Given the damning Administrator’s report into Ariadne, it is highly likely that once the FCA is finished she will be barred from holding a UK directorship.
At Drive, Viva Investment partners in Switzerland holds all the A shares, with the former MD owning B shares. The A shares give control.
On January 4 2021, companies house was told that the good Doctor ceased to be a director and also ceased to be a person of significant control on 15 December 2020. On January 13, we were told that Viva became a person of significant control on December 19 and on January 23 we were told that Ms Meyer had that day become a director of Drive. Oddly, the Drive website has shown here as being a director for ages and she has allowed the press to describe her as CEO.
So what is odd? Well first it is clear that Viva Investment partners not the good Doctor was the PSC all along but that would have been a link to Julie so she pretended otherwise. And secondly, while Ms Meyer was clearly running Drive (into the ground) since it was acquired, she was pretending otherwise as she really does not want to be a real companies house registered director with the FCA sword of Damocles hanging over her. Dr Eichenberger’s departure has forced her out of the shadows in this respect.
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