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Brave Bison – possible all-share offer for Mission Group. “Significantly undervalues” or not?

By Steve Moore | Monday 13 May 2024


Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


‘Digital advertising and technology services’ group Brave Bison (BBSN) announced this morning that it has made a possible all-share offer “formal approach” to digital marketing and communications group The Mission (TMG) and that “Mission shareholders who would be interested in seeing Brave Bison announce a firm offer for Mission are encouraged to contact the board of Mission to express their support for the possible offer”. Mission has though responded that the possible offer has been rejected as it is considered “opportunistic and significantly undervalues the group and its prospects”. So at what level is the possible offer and resultant valuation?
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