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Chill Brands: ahead of budget catastrophe it is what it is still not saying

By Tom Winnifrith | Wednesday 6 March 2024

Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.

The budget later today will almost certainly see chancellor Jeremy Hunt stiff smokers with extra taxes but also start to stiff vapers with taxes too. Gone is the idea of using fiscal policy to shift smokers into healthier vaping. Both vices are bad for your health and Nanny state will punish sinners in the pocket in order to fund the hiring of more diversity officers, Gary Lineker’s pay packet and inflation beating pay rises for NHS consultants on £150,000 a year. No doubt Chill Brands (CHLL) will post a response but that is not the real issue.
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