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FeverTree continues to focus on a certain type of consumer/user…and investor

By Chris Bailey | Tuesday 12 September 2023

Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.

I have some breaking news for you all. Back in May last year, I observed that “I continue to no longer recommend selling your FeverTree (FEVR) shares (although I still haven’t tried its products)”. This now needs to be updated, as the other week J Sainsbury (SBRY) had a FeverTree lemonade on offer and I did try the “clear, sparkling lemonade” product (although I failed to follow its suggestion to mix the “finest fruit cups” with vodkas or gin). Otherwise…how do I feel about the company’s first half results?

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