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Joules – to call in administrators, hopefully the warnings here rather than the bullshit of management were heeded!

By Steve Moore | Monday 14 November 2022

Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.

A share price already down from a 160p 2016 AIM listing price to 10.5p when I wrote a week ago on Joules Group (JOUL) already told much, but it argued “good progress in defining and delivering its turnaround plan as well as continuing its focus on cost control and cash management” and “active customers are in growth, and brand health and awareness KPIs, which reflect consumer perception of the brand, have remained strong”. However, I argued that the financials meant I can understand why discussions re. Next plc (NXT) acquiring an equity stake “ceased” and to avoid / sell. Now from the group “Intention to Appoint Administrators and Suspension”.

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