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Buy a Vimto drink rather than shares in Nichols

By Chris Bailey | Friday 5 November 2021


Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


Have you ever had a can of Vimto? I do now and again and you can find it in most supermarkets here. Anyhow, the company behind the soft drink is Nichols (NICL), which itself was formed back in 1908 in the Scottish town of Shortridge (although now it is based in Newton-le-Willows, Merseyside). Today, sales are around 80% in the UK with the balance in the Middle East and (growing) in Africa. It is interesting to read today that full year 2021 profits are expected to be ahead of current market expectations, which is not too shabby given that, whilst UK sales were up 4.5%, elsewhere in the world growth was up over 36%.

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