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Superdry – with no profits it can only be a 'back the man' story

By Chris Bailey | Monday 21 September 2020


Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


It seems a bit crazy to be talking about a financial year ended on 25th April 2020, two-thirds of the way through September, but such is the pandemic’s impact on conventional financial calendars. Listening to the Superdry (SDRY) conference call this morning after a ‘year of considerable change’ – no surprise with the share, already massively down in recent years, compressing a further 73% year-to-date and today has an EV of less than £100 million. Well this is what happens when in the year to near the end of April you made losses and had a 19.2% fall in revenue, which massively outweighs the big squeeze which delivered a higher net cash figure…

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