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AO World – full-year trading update argues “mindset shift”… but financial shift?

By Steve Moore | Thursday 4 April 2019


Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


Previously writing on online electrical retailer AO World (AO.), I noted in January “the board's expectations for the full year remain unchanged” – with it unhelpfully not included what expectations are! However, “challenging backdrop” is included and it all looks set for another meaningful full-year loss and cash burn. The shares are though currently at 127.5p, capitalising the company at more than £600 million! My stance remains sell. The shares closed yesterday at 97p – and today a “Trading Statement”

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