UK 07:08 Saturday, 19 September 2026
Breaking news and expert analysis on fast-moving AIM and LSE listed shares
In just over two months' time I am officially going to be a potential customer of Saga plc (SAGA), “the UK's specialist in products and services for people over 50”. Undoubtedly a few of you are already practical experts, and have developed your own thoughts on the name, but from a purely investment perspective are the grumpy thoughts I gave on the stock almost a hundred days ago, still correct or not?
Back in April I observed that ‘from the perspective that Saga plc (SAGA) describes itself as “a specialist in the provision of products and services for people over 50”, before the end of this year I am going to be one of its potential customers’. I told it later in the article that it really should not bother contacting me…and, so far, it sensibly has not done so. The reality today is that if the (slightly) more mature fraternity want something relevant, the average bank, holiday company, investment company can offer plenty. And we have not even mentioned the bunch of pure-internet alternatives. That is why, despite an excitable AGM update this morning which has helped push the company’s shares up 5% as I write, the shares are still unchanged year-to-date.
From the perspective that Saga plc (SAGA) describes itself as “a specialist in the provision of products and services for people over 50”, before the end of this year I am going to be one of its potential customers. That is a little bit of good news for it but today’s preliminary results for its year ended 31 January 2023 have just a few challenges, as reflected by the shares falling by 9% on the day as I write.
