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I will soon be old enough to go on a Saga holiday, but don’t expect to go on one…or buy its shares

By Chris Bailey | Tuesday 20 June 2023


Disclosure: I own shares in one or more of the stocks mentioned. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


Back in April I observed that ‘from the perspective that Saga plc (SAGA) describes itself as “a specialist in the provision of products and services for people over 50”, before the end of this year I am going to be one of its potential customers’. I told it later in the article that it really should not bother contacting me…and, so far, it sensibly has not done so. The reality today is that if the (slightly) more mature fraternity want something relevant, the average bank, holiday company, investment company can offer plenty. And we have not even mentioned the bunch of pure-internet alternatives. That is why, despite an excitable AGM update this morning which has helped push the company’s shares up 5% as I write, the shares are still unchanged year-to-date.

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