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A graphic display of why Cakebox will struggle over the next year

By Tom Winnifrith | Tuesday 27 June 2023


Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


I realise that the cakes made by CakeBox (CBOX) are not strictly comparable with those you can buy at Tesco, Aldi, or for metropolitan elitists like my pal Jonathan Price, Waitrose. Cakebox cakes contain no eggs so are great for Hindus (1.7%of the population) and vegans ( 4.5%). And there are some with a sweet tooth and, almost certainly type 2 diabetes, like Lucian Miers who really dig the taste. But...
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