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Burberry’s next phase is “modern British luxury”. Bad news for any chavs during a recession!

By Chris Bailey | Thursday 17 November 2022


Disclosure: I own shares in one or more of the stocks mentioned. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


Even though I have held shares in Burberry (BRBY) for a while now, I must admit it is not as if I have many of its trench coats, leather accessories and footwear products in my wardrobes. In fact, I have none at all. Historically that was because I failed to be enough of a chav earlier this century (and stylistically I was naturally a bit more stuck in the C&A 1980s). However, you live and learn as you get a bit older. So, was it good news to hear the new(ish) CEO observe today that his big plan was to focus on being a “modern British luxury” company?

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