By Robert Sutherland Smith | Monday 14 July 2014
Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.
Aviva (AV.) is 8.6% or so down from its high point of 536p last May. Some in the market have been slightly underwhelmed by the recovery plan thinking that more cost cutting needs to be done; that is to say, doing the right things but not to a great enough extent.
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