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After eight years of struggle, AO World shouts auf wiedersehen to Germany

By Chris Bailey | Thursday 9 June 2022


Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


It was about six weeks ago when I last called AO World (AO.) “comedy” and the reasons for not investing into (as per its website this morning) the ‘largest online-only white goods and electricals retailer in the UK…we also operate in Germany’ continue. AO…let’s continue not to invest (despite the near 71% fall of its share price over the last year).

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