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Wake up Boo (hoo), it's a beautiful morning. Not!

By Chris Bailey | Thursday 30 September 2021


Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


It is no surprise that I have never personally purchased anything from boohoo (BOO) but I have certainly followed the stock in close detail. Today’s numbers for the six months to the end of August have their good points and their less good points…but more on why the shares are down over 10% today and over 30% year-to-date later.

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