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Vertu Motors hopes for higher profits...but always be cautious about cars

By Chris Bailey | Wednesday 23 June 2021


Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


Back in March HERE I wrote why I thought ‘what a strange company is Pendragon’ (PDG), but if you wanted to buy a car dealer then ‘look at a peer such as Vertu Motors (VTU) which is trading below book value and, via okay profitability, at a low double digit multiple’. Since then Pendragon shares are little changed but Vertu Motors shares are up well over 20% – and that includes a striking announcement today.

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