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Vertu Motors hopes for higher profits...but always be cautious about cars

Back in March HERE I wrote why I thought ‘what a strange company is Pendragon’ (PDG), but if you wanted to buy a car dealer then ‘look at a peer such as Vertu Motors (VTU) which is trading below book value and, via okay profitability, at a low double digit multiple’. Since then Pendragon shares are little changed but Vertu Motors shares are up well over 20% – and that includes a striking announcement today.

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