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Reading 'At home with Superdry’s Julian Dunkerton and Jade Holland Cooper' (so you don't have to)

By Chris Bailey of Financial Orbit | Monday 27 May 2019


Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


I wrote an article back in March  bout the importance of the pareto principle in business and that 'i trust the views and instincts of founders/co-founders inherently much more than chairman with historic general experience but massively less skin in the game'.  Since that article - which was primarily centred on boohoo (BOO) shares in the online fashion company have done rather well, showing that the co-founder's focus and elbows out manner has been very helpful for shareholders. But what about the other company mentioned in that article, Superdry (SDRY)? 

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