For those dumb enough to own the stock the outcome is the least bad option. That would have been Superdry (SDRY) going into administration and the muppets losing everything as a result of ignoring numerous warnings on this website because, as ever, they knew better. But a refinancing at either 5p or 1p and then a delisting is not exactly good news either. It is the least worst option.
After hours a week ago Superdry (SDRY) announced that its founder Julian Dunkerton was not going to make a bid. According to Liverpool’s greatest numbers man since Ken Dodd, the heavily indebted company will have sent about another £1.5 million to money heaven since then. Things can only get worse.
An announcement at nobody is watch o’clock just before a 4 day weekend was never going to be good. And in that regard Superdry (SDRY) does not disappoint. I think we can now safely say that it is a near as damn it zero and is thus, at 28.8p, the most obvious short in London come Tuesday.
Evil Banksta points out to me that the share price of Superdry (SDRY) is a tad frothy today, up 13% at 27.4p. Over on the ADVFN asylum someone claiming to be an employee has “news”
Fashion brand company Superdry (SDRY) has confirmed “that it is in discussions with Hilco over an increase to its lending facilities… and an extension to the maturity date of its facilities with Hilco by six months to 7 February 2025”. What of the shares currently down towards 30p, an approx. £30 million market cap, on the announcement having commenced this month at above 40p?
Shares in fashion brand company Superdry (SDRY) were up sharply from early today and at 10:55 the company issued an announcement ‘noting the movement in its share price’ and that CEO Julian Dunkerton has “confirmed… that he is engaged in discussions with potential financing partners for the purposes of considering options in respect of the company, which may include a possible cash offer”. So what of a current up to above 45p share price?
Fashion brand company Superdry (SDRY) has stated that it “notes the recent press speculation” and “confirms it is working with advisors to explore the feasibility of various material cost saving options. Whilst there is no certainty that any of these options are progressed, they aim to build on the success of the cost saving initiatives carried out by the company to date and position the business for long-term success”. The shares have currently responded up towards 17.5p, but the ‘cost saving options’ may “aim” to enable long-term success but are they really likely to?
Fashion brand company Superdry (SDRY) has announced half-year results headlined “In line with December trading statement, challenging H1, but strong progress on cost and inventory reduction programmes”. So what of the shares currently further down towards 16p compared to the above 40p when I most recently warned on them in November?
As the saying goes, “you have to kiss a lot of frogs before you find your prince”. Or was it toads? Anyhow, I am not interested in frogs, toads or princes, but the underlying concept is a realistic one: if you want to do alright as an investor over time, then you are going to have to accept that you are going to make a bunch of mistakes. I know online that apparently some people spend ten minutes a day doing a couple of deals, and then they start driving the luxury car but I think most of us know the reality: the investment game is always 90% perspiration and 10% inspiration. The other day, I had a look back at the choices and performance numbers of my personal pension fund since I left the institutional investment world a little over ten years ago.
Fashion brand company Superdry (SDRY) “is pleased to announce… approval of proposed disposal by shareholder vote”. This is for the proposed disposal of its intellectual property assets in India, Sri Lanka and Bangladesh, and what of a current 40.75p share price in response?
There’s a “Superdry brand to accelerate growth in India with new IP Joint Venture”-titled announcement from the fashion brand company Superdry plc (SDRY) today – and what of the shares currently responding more than 20% higher to 52p?








