Hello, Share Smashers. I’ve mentioned before a giant Footsie jumbo which began by making wire baskets. Somewhere along the line Martin Sorrell got interested and now the company is said to be the biggest advertising company in the world. It reached this point by using the latest technology to market top businesses. At least that’s what I think it’s all about as the ‘about us’ slot on its website makes little sense to this old thicko. What’s drawn my attention to this giant though is that analysts at Barclays discovered an unusual happenstance...
Hello, Share Swallowers. It’s not a very exciting name but WPP (WPP) is one of the biggest advertising and PR outfits in the world. That’s not bad for a company that began life in the 1970’s as Wire and Plastic Products, making shopping baskets...
In one of his shareholder letters, Warren Buffett talks about how instead of spending countless hours at his desk musing about investment opportunities, the results he had generated would have suggested much of his time would have been better spent sneaking off to the cinema. In a strange way, I kind of felt the same way recently as the Brexit talks rumbled on, the Pound went up and market rotation occurred...whilst I was sitting in a meeting room doing some broader civic duty whilst the net value of my pension fund powered forward…
I was at an event yesterday and found myself repeating that well known maxim that 'half of advertising spending works...I am just not sure which half'. I was reminded of this by the numbers from advertising behemoth WPP (WPP) this morning…
Hello, Share Flashers. One of the biggest business turnarounds in recent years is how advertising is changing. Though many of us are irritated by the seemingly unstoppable surge of adverts on the telly, the truth is that more adverts are being swapped over to big techies, like Google and Facebook. So it’s not entirely surprising that WPP (WPP), the giant marketing, P.R. and advertising agency, has reported lower revenue for the third quarter of 2018.
A couple of months ago I talked about advertising behemoth WPP (WPP) again noting that "in short, do not be tempted by WPP yet. The 'Sorrell lows' of c. 1100p are one place to have a think about it all but I would wait for the realities of the strategic update first". Too right...after today's update smacked the shares down over 15% at the time of writing - and even earlier today it fell the most on an individual day since 1999. Put that on your advertising billboards!
It is nearly six months since I last mused about the advertising behemoth WPP (WPP) HERE and it has not got any easier, even if its legendary founder Martin Sorrell did the decent thing and exited stage left...eventually. More on the great advertising man in a minute, but we all know that the key with this space (as with most sectors) is to underpromise and overdeliver. That in a nutshell is the challenge for the company's new CEO Mark Read, a company insider tasked with taking over the advertising company that Martin built…
And so a drama played out by teams of lawyers and teams of spinners leaking material to the Sunday Papers is over. Sir Martin Sorrell has quit with immediate effect as CEO of media giant WPP (WPP) but we are none the wiser as to what exactly happened. The formal statement today - leaked so it could be spun to the Sundays, natch, begs real questions.







