#BoycottWickes – the DIY store shoots itself in both feet in Pride Month
Having wondered which woke UK PLC would cause the most damage to its business with an idiotic gesture, I think we have an answer. It is DIY chain Wickes (WIX). Its shares are down by a couple of percent today, but the backlash is only just starting. #BoycottWickes is now starting to trend on twitter. So, what was the gaffe?


