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The Supermarket Christmas Price War

By Mark Howitt | Saturday 20 December 2014


Disclosure: I own shares in one or more of the stocks mentioned. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


I shopped in Aldi today and it was packed! Arrived just after 8am and there were already plenty of people already shopping there. Probably there was a queue of people, waiting in the cold at the door before it opened. Arrived in Morrisons (MRW) a bit earlier, as it had extended its opening hours due to ‘Christmas’ which I’m convinced more and more is just a way to get people to spend more money, and there were relatively few people.


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