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Two Ex-smokers on Chill Brands...

By Lucian Miers & Tom Winnifrith | Monday 22 January 2024

Disclosure: The author has a short position in one or more of the shares mentioned. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.

Lucian: As a vaper, I watched with interest the excellent 4-part Netflix documentary “The Big Vape” about the spectacular rise and fall of the leading brand JUUL. I thoroughly recommend it to vapers and non-vapers alike. It is a fascinating insight into the workings of Silicon Valley. Anyway, it got me thinking about Chill Brands (CHLL), whose only product right now seems to be a nicotine-free disposable vape called Chill Zero. Last week I listened to a recent interview with the CEO and was struck by how unrealistic the business proposition seemed to be.
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