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Procook founder and CEO walks just 20 months after IPO – anyone not smell a rat in the kitchen?

By Tom Winnifrith, the Sheriff of AIM | Friday 7 July 2023


Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


When you float a business on the AIM Casino your Nomad will stress to you that the IPO is not the end of the journey but the start and as CEO you are there to grow value over many years for those backing you with their cash. And that brings us to ProCook (PROC) where founder shareholders, notably CEO Daniel O’Neill made £27.4 million selling shares to poor dumb fund managers in November 2021 as the company joined the casino. Today O’Neill has stepped down.
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