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All good fun (Not!) at ASOS

By Chris Bailey | Thursday 16 June 2022

Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.

I may have told you the story before that I thought I was so smart when I doubled my money in the then As Seen On Screen (and now ASOS) (ASC) shares the thick end of a couple of decades ago…but I sold way too early. However it is better to make money than not…as any ASOS investors over the last five years know, with the stock down a mere 80% since 2017. And as any trendy 15-30 year olds will tell you, there have been plenty of fashion brand changes over recent years way beyond whether clothes should be bought online or not. And on this front, onto today’s noteworthy two updates…

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