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Fevertree: Not too Late to Short

By Lucian Miers | Saturday 14 May 2022

Disclosure: The author has a short position in one or more of the shares mentioned. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.

Until late 2019 shorting shares in Fevertree (FEVR) was an extremely unsuccessful strategy. Its has been a great British success story: a powerful global brand that in twenty years has conquered all before it with superb marketing of a great product.

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