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More challenges at Joules Group

By Chris Bailey | Wednesday 4 May 2022

Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.

Whilst Aston Martin Lagonda (AML) shareholders may be pleased that their shares are up over 6% today, it still remains a comedy investment. I am sure the cars are very nice but despite all the chat about 2022 guidance maintained and a “successfully launched DBX707 ahead of Q2 deliveries”, the reality is still centred on losses and higher net debt levels. It remains a car company controlled largely by the rich for the rich. Despite the wealth of its Chairman and the 92% share price fall since its most recent IPO in 2018, it remains an avoid for me (at many levels). So if fast and flashy cars are not really my thing, what about the “premium lifestyle brand and group with an authentic  heritage and values of family, fun and joy in the countryside” offering of Joules Group (JOUL)?.

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