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Results: JOUL

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EPIC JOUL
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Joules – to call in administrators, hopefully the warnings here rather than the bullshit of management were heeded!

A share price already down from a 160p 2016 AIM listing price to 10.5p when I wrote a week ago on Joules Group (JOUL) already told much, but it argued “good progress in defining and delivering its turnaround plan as well as continuing its focus on cost control and cash management” and “active customers are in growth, and brand health and awareness KPIs, which reflect consumer perception of the brand, have remained strong”. However, I argued that the financials meant I can understand why discussions re. Next plc (NXT) acquiring an equity stake “ceased” and to avoid / sell. Now from the group “Intention to Appoint Administrators and Suspension”.

EPIC JOUL
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Joules – argues turnaround “good progress” and cost control and cash management “focus”… so why the further trading and financial distress?!

Pretentiously describing itself as “the premium British lifestyle group”, Joules (JOUL) has issued a “Business Update” commencing that it “has made good progress in defining and delivering its turnaround plan as well as continuing its focus on cost control and cash management” and including “active customers are in growth, and brand health and awareness KPIs, which reflect consumer perception of the brand, have remained strong”. So why are the shares currently further down more than 23% today at 10.5p?

EPIC JOUL
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More fun with Joules Group and Next?

There are three times of the year when I find it hard to write loads of articles about markets and macro stuff.  The first is Christmas (for obvious reasons), the second is Easter because the UK market is closed on both Good Friday and Easter Monday, and the third is the late August period.  After all, hardly any corporate names are reporting, the world’s politicians are sensibly on holiday (and don’t ask me to talk about the new PM push!) and when I tried to write yet another macroeconomic piece yesterday, I found I had already basically said it last Friday!  Fortunately, I noticed a bit of updated fun on Sky News re Joules Group (JOUL) and Next plc (NXT).

EPIC JOUL
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Joules Group – more small cap clothing sector fun!

We all know that the macroeconomic backdrop will be somewhat different during the 2020s than what we saw in the 2010s. I am sure it will worry some investors, but maybe one advantage of being a bit old is that you have seen plenty of stuff and you don’t need to read too many history books to find truly tricky times. As for your pension fund and related, it is always how you react to challenges that really matters. The same is true for a company. So, kind of interesting to see the comments from Joules Group (JOUL) this morning.

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