UK 21:42 Saturday, 7 November 2026
Breaking news and expert analysis on fast-moving AIM and LSE listed shares
Designer, developer and international distributor of toys, games and giftware Character Group (CCT) has issued a “Trading update” including that it’s “projected… the group’s revenue for the year as a whole to be in line with last year’s full year outcome… due to the mix and enhancements within our product portfolio, group profits (before tax and highlighted items) are projected to more than double”. The shares are currently up to 245p in response, but what about that comparing to above 320p in August last year?
Most recently on designer, developer and international distributor of toys, games and giftware Character Group (CCT), at the start of October with the shares down to 275p I concluded suggesting to remain cautious at least ahead of some meaningful current year trading news flow and to still avoid. The shares most recently closed at 263p and what about them currently below 245p on the group’s year ended 31st August 2025 results announcement?
Designer, developer and international distributor of toys, games and giftware Character Group (CCT) has issued a “Trading Update & NED Appointment” announcement including that it “expects the group’s audited adjusted profit before tax for the financial year to be at least £1.0m” and that it “looks to the year ahead with optimism, and expects the adjusted profit forecast to increase when compared to the year ended August 2025”. So what about a current share price response to 275p, approaching 4% lower?
Most recently writing on designer, developer and international distributor of toys, games and giftware Character Group (CCT), last month with the shares down towards 240p I questioned whether it was seemingly likely profit decline just due to tariffs uncertainty and concluded to still avoid. The shares most recently closed at 255p and what of them currently falling to 240p on the back of half-year results from the company?
Designer, developer and international distributor of toys, games and giftware Character Group (CCT) has issued a “Trading Update” including that it expects to report in mid-May results for its half-year ended February 2025 that trading results will be in line with market expectations and concludes that it “continues to have a strong balance sheet with healthy cash balances and the board is confident that it can ride out this storm. As we gain a clearer picture of the global economic landscape emerging, we will update shareholders further”. So what about a share price, already down from 340p less than a year ago, currently more than 6% further down in response towards 240p?
Designer, developer and international distributor of toys, games and giftware Character Group (CCT) has issued a trading update including that it “expects profitability (before highlighted items) for the current financial year ending 31 August 2025 to be in line with current market expectations” and “customer previews of our 2025 ranges have been very successful to date, and we are confident that the ranges will perform well”. So strong financial performance progress this year then?
Designer, developer and international distributor of toys, games and giftware Character Group (CCT) has issued a trading update including that it “expects its adjusted profit before tax for the financial year ended 31 August 2024 to be in line with current market expectations” and that “initial sales of products for the Christmas '24 season are showing encouraging signs”. So, how encouraging are those from a 280p share price?
In the current tough macroeconomic environment, a company ‘anticipating’ exceeding expectations is particularly interesting but the shares should still be approached with some caution – the ‘anticipation’ still has to be delivered and how creditable even such a trading performance is, clearly, depends on how demanding the expectations were in relation to the valuation. However, here the expectations were already for clear improvement from the prior year and there looks reasons for confidence on delivery. Together with the valuation, that looks to make shares in Character Group (CCT) a Buy.
Toys, games and giftware group Character (CCT) has issued a trading update including that it is “pleased to report that, in line with the board's predictions, the business has performed more strongly in the second half and the group expects to report full year underlying profitability in line with current market expectations”. So what of this and a share price currently 3% higher at 275p?
