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Is it Better To be Short A Stock Promotion Or A Total Fraud?
As someone who occasionally shorts companies, particularly on AIM, my goal is to find companies which are total frauds and so their shares ultimately prove worthless and I get 100% profit. However, I also like to short what I term "stock promotions", where management and/or shareholders have used various methods to get the stock to levels which are impossible to justify. On AIM, a stock promotion can take companies which are essentially worthless to a value of several hundred million pounds, depending on the story being spun.