UK 10:07 Monday, 5 October 2026
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Disclosure: I own shares in one or more of the stocks mentioned. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.
Shares in J Sainsbury (SBRY) are currently trading on a PE of 9.6 and a yield of 5.8%. You can buy Sainsbury's as both a value play and a long term buy and hold share. This article examines the strengths of Sainsbury's brand as well as the value investment case.
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Comments
ADVFNPrep
Sainsbury is one of the most heavily shorted shares on the market. I can see your investment case, but personally I wouldnt want to bet against that.
Mark Howitt
Thanks for the comment.
Yes I read about various institutions shorting the share and that is worth taking into consideration. However I’ve bought Sainsbury’s as a long term buy and hold share, with decent value potential too. I don’t think it will do amazingly well over time but I do think for investors who want a solid share with a good dividend it’s worth considering.
Hutch
Good article. It’s tempting to think shorters have pushed the price to its natural bottom, barring further negative news. Food for thought anyway.