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In The Style Group – “trading update” further suggests CEO’s stated ‘absolute confidence’ is wrong

By Steve Moore | Friday 20 January 2023


Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


Previously writing on group which described itself as a “disruptive and inclusive digital womenswear fashion brand” In The Style (ITS), I reviewed what of a now 13.625p share price as the CEO swiftly exited and a strategic review was announced but it argued “considerable potential… the current market capitalisation of the company does not properly reflect”? I concluded, noting its trading trajectory, reiterating to avoid… and now an intra-day (uh oh!), 12:54pm, “trading update”.

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